AKSARA
READING PARK
Branding . Web Design . Graphic Design . Illustration . 3D Design
An outdoor reading park at the heart of Mascot.
Reinvigorating an underused area to promote a reading culture within the local community.
DESIGNER
Calista Christy Kartadinata
YEAR
2024
SOFTWARES
Figma . AutoCAD . Photoshop . ProCreate
AKSARA
READING PARK
Branding . Web Design . Illustration . 3D
An outdoor reading park at the heart of Mascot.
Reinvigorating an underused area to promote a reading culture within the local community.
DESIGNER
Calista Christy Kartadinata
YEAR
2024
SOFTWARES
Figma . AutoCAD . Photoshop . ProCreate
AKSARA
READING PARK
Branding . Web Design . Graphic Design . Illustration . 3D Design
An outdoor reading park at the heart of Mascot.
Reinvigorating an underused area to promote a reading culture within the local community.
DESIGNER
Calista Christy Kartadinata
YEAR
2024
SOFTWARES
Figma . AutoCAD . Photoshop . ProCreate
READING PARK? WHY?
READING PARK? WHY?
READING PARK? WHY?
Creates an inviting and comfortable reading space
Serves social impact by promoting reading habits
Disperses park visitors by offering productive form of entertainment
Creates an inviting and comfortable reading space
Serves social impact by promoting reading habits
Disperses park visitors by offering productive form of entertainment
Creates an inviting and comfortable reading space
Serves social impact by promoting reading habits
Disperses park visitors by offering productive form of entertainment
THE SITE
THE SITE
THE SITE
THE VISION
THE VISION
THE VISION
THE OVERARCHING IDEA
THE OVERARCHING IDEA
THE OVERARCHING IDEA
Drawing inspiration from the simple yet profound shape of books: the rectangle. This fundamental form influences every design element of the project.
Drawing inspiration from the simple yet profound shape of books: the rectangle. This fundamental form influences every design element of the project.
Drawing inspiration from the simple yet profound shape of books: the rectangle. This fundamental form influences every design element of the project.
A CUSTOM TYPEFACE
Designed to fit the brand’s identity.
A CUSTOM TYPEFACE
Designed to fit the brand’s identity.
A CUSTOM TYPEFACE
Designed to fit the brand’s identity.
ROOTED IN TYPE: AKSARA’S LOGO DESIGN
ROOTED IN TYPE: AKSARA’S LOGO DESIGN
ROOTED IN TYPE: AKSARA’S LOGO DESIGN
ESTABLISHING A VISUAL IDENTITY
ESTABLISHING A VISUAL IDENTITY
ESTABLISHING A VISUAL IDENTITY
TYPE STYLES
Sans serif typefaces — clean, rectangular strokes that echo the shape of a book.
TYPE STYLES
Sans serif typefaces — clean, rectangular strokes that echo the shape of a book.
TYPE STYLES
Sans serif typefaces — clean, rectangular strokes that echo the shape of a book.
COLOUR PALETTE
COLOUR PALETTE
COLOUR PALETTE
Earth tone neutrals x bold and bright accents
Earth tone neutrals x bold and bright accents
Earth tone neutrals x bold and bright accents
DESIGNS THAT SHAPE THE EXPERIENCE
SHAPING EXPERIENCE
DESIGNS THAT SHAPE THE EXPERIENCE
© 2024 Calista Christy Kartadinata. All rights reserved.
© 2024 Calista Christy Kartadinata
© 2024 Calista Christy Kartadinata.